When it comes to e-commerce, or physical stores or even service-based businesses, the term ‘featured products’ is very important. These are the products or services that a business offers and picks out maybe because they are favourite sellers, or the latest arrivals in the market or are just strategically relevant. In this article you will learn what featured products are, why they are important and the best way to present them to your visitors in order to gain interest and sales.
What Are Featured Products?
Special promotion products are products on which clients’ attention is drawn, featured products are the product that a business promotes to draw customers towards its products.
They are usually incorporated on the website’s home page or on product shelves, or other related marketing collaterals.
But what does the word ‘featured’ really imply as to qualify to make it to this list?
First, enterprises usually choose products with a high demand level or great a demand possibility.
Styling these items extends from this success, motivating more sales.
Second, the products may be new products which the business wants to bring to the attention of its clients.
The display of these items assists in presenting them in the eyes of the customer and is refreshing or exhilarating.
Finally, some of the businesses make products that are durable and complement a particular campaign by, for instance, being holiday gifts or summer clothing.
For instance, a clothes-selling website may present its most popular jacket models in the winter or new swimwear models in the spring.
to help customers make a purchase decision.
How is Featured Products Relevant?
1. Capturing Customer Attention
Apparently, in the present world, customers are busy and have no time for them to waste time going through a list of products on an e-store.
The featured products being a shortcut, they point customers towards the products they should really be looking at.
They can, thus, place these products at conspicuous points in order to attain the attention of possible clients.
Think of entering a website and having the first carousel holding items presented to you in a beautiful manner.
You’re likely going to be motivated to look through these choices than perform through several classifications.
This curated approach makes decision making easier while also improving the experience of a customer.
2. Driving Strategic Sales Goals
It’s not simply aesthetic when the guide does not just randomly mention specific products for recommendation, but rather strategically.
Through the featured products, business establishments are in a position to force selling of the high-margin goods,lower inventory levels or simply gauging the potential of fresh arrivals.
For example, a retailer may decide to promote articles that yield better gross margin or new stock that has dared to move off the shelves.
Furthermore, it means that items shown in sections called, ‘featured products’ are mostly a hook that leads consumers toward contributing to up selling or cross selling tactics.
The featured item gives businesses the opportunity to suggest related products to a customer once they click on the featured item to possibly boost transaction value.
3. Building Brand Image
Information about the products that a business needs to promote can go a long way in determining how customers are likely perceive the brand.
For example, high fashion brand may only show their finest and expensive goods, so that customers are reminded of the brand’s exclusivity.
On the other hand, an attractiveness might be a low-cost store selling cheap quality products to attract the low-pressure group of customers.
By selecting specific products to feature, businesses are also able to convey some of their values, priorities, as well as selling propositions that will bolster their brand image.
The five steps of how to select featured products
Deciding on what products to advertise is not just all talent but all logic as well.
Here are some strategies to ensure your selection resonates with your target audience:
1. Analyze Sales Data
A sales data is a rich source when it comes to decision about which products should be featured.
Consider the most popular products, the products with the highest sales lately and the products with the highest rating on average.
These are products that have proven popular in the past, and are thus perfect candidates for featuring.
In addition, suggest reviewing the seasonal fluctuations. For example, winter jackets are demand during winter season whereas sunglasses during summer.
Applying data to decisions guarantees that you are listing not only products which are relevant but also include those which are attractive to the users.
2. Consider Your Audience
In as much as choice of products is important, your target market must help to determine it.
For instance, when your primary audience is technological, then it would be good to display newer technologies such as gadget or accessories.
On the other hand if you are targeting your audience as fashion conscious, then new stocks or latest collections may work well.
Assuming that you know it all or are close enough to the problem to envision how everything fits together, is a sure way for you to fail spectacularly.
This insight will enable you make an orderly selection of the products that are most likely to attract the attention of the targeted consumers hence making more conversions.
3. Align with Business Goals
However, your business goals should also dictate why you want to feature a specific product.
But if you are planning to declutter, it is advisable to highlight items on sale.
If you need to increase awareness of a new collection, then those products should be the protagonists of your campaigns.
In other words, it is possible to get the most of your featured products, as well as achieve the objectives laid down by your business.
Legal Guidelines to Promote Featured Products
1. Use Eye-Catching Visuals
It is true that a picture paints a thousand words, especially as abounds in relation to the featured products.
Filtering and using high quality images and some videos will go along way in catching the attention of these customers.
Be sure that your picture is sharp, adequately illuminated and stylistically arranged to draw attention to your products.
Such features as change views to 360 and zoom in really can also help make the customer stay longer on the featured products and therefore be appealing to them.
2. Develop Persuasive advocacies
While they attract the attention of the viewers, descriptions help to make the sale.
Create informative summaries that would cover the benefits, features and unique selling points of the items that you want to promote.
Argue to your audience and make them feel that are ou to provoke a change.
For example, rather than pointing out that “This jacket is warm” one may say: “Wrap up in this superb stylish, warm jacket that is perfect for the winter, it is both luxurious and comfortable.”
3. Position Strategically
The choice of where to place your featured products may be just as important as the choice of the products you wish to feature.
And among all such real estates, in the context of website, an important area is the home page where these items can be displayed.
They can be also incorporated into specific category sections, through pop-ups or even in emails for the newsletter.
In physical stores one way of doing this is through eye level placement, at the ends of aisles or specific sections.
Strategic positioning is all about making sure that a person, an idea, a business or a product or service receives as much attention and interaction.
Common Mistakes to Avoid
1. Overloading with Options
Despite having many different products, it is seldom a good idea to offer as many as possible within a given category since it confuses the customer.
Refrain from extending the set to more than 5 products to get the best results at the exhibition.
This way, your messages remain on-point and you avoid decision overload.
2. Ignoring Updates
In fact, a company’s featured products should not be stagnant, they should be changed frequently.
It is also important to update clients on the selection as often as is possible, particularly if the selection menu gets boring.
Having featured items that are old drive the customer away since your business may be perceived as inactive or not in tune with the current market.
3. Lack of responsiveness to mobile devices
In the growing world of mobile shopping, it remains irrefutable that the products you are featuring must be mobile responsive.
ON mobile devices, ensure your images, text and overall design is spot on so that the shoppers have the best experience.
Conclusion
Promoted products are one of the most effective mechanisms for companies desiring to increase turnover, improve customer satisfaction and increase the company’s market share.
To a large extent, how you choose these items, showcase them, and advertise them determines how much attention you will attract, how many people will convert and how well you shall address your strategic objectives.
Always consider your target public, the goals of your corporation, and that it is crucial to refresh those options you make at the appropriate time.
